Our Story

This is me, Karin.

A mother of two, designer and founder. It all started when my one-and-a-half-year-old quit diapers and I couldn't find the kind of underwear I wanted for her. I didn't want to bother buying tiny little panties with poor elastic that I just knew wouldn't sit right.

I was also frustrated that girls' undies would always be pink or purple with princesses and little bows, and boys' blue or black with dinosaurs or car prints! So I got to work and created my own. I started sewing some prototypes, and some more, and some more…

Needles & Pine Studio is a small family-run business based in Sweden. Our goal is to produce timeless, unisex pieces for toddlers and children that sit right, and that can be worn and loved for a long time and handed down again and again. We strive to use only natural materials, in our products as well as in our packaging. Our garments are developed with love and pride, drawing on a long family history in the textile business.

Our underwear is made from 100% GOTS-certified organic cotton. The yarn is spun and dyed in Germany and knitted in a small factory in Sweden. The garments are designed by Needles & Pine Studio, tested and approved by our own children, cut in Sweden and assembled in Estonia.